Barrett-Jackson Launches Digital Select Auction Featuring Rare Hypercars
Written with artificial intelligence.
Barrett-Jackson is set to host its inaugural Digital Select Auction from November 5-12, showcasing a curated selection of vehicles, including a unique McLaren Senna. CEO Craig Jackson highlights the growing allure of modern hypercars as instant collectibles.
Barrett-Jackson's New Auction Format
Barrett-Jackson, a leader in automotive auctions, is returning to online auctions with its Digital Select Auction scheduled for November 5 to 12. This event aims to replicate the excitement of live auctions while ensuring a curated experience. Unlike generic auction sites, Barrett-Jackson will have representatives on hand to manage the process, providing a more secure and interactive environment for bidders.
Craig Jackson, the auction house's chairman and CEO, reflects on the evolution of online auctions, recalling their early attempts in the 2000s. He emphasizes that advancements in technology have now made it possible to offer a more engaging bidding experience, complete with live commentary and real-time question responses from viewers.
Featured Vehicles
The auction's highlight is a 2019 McLaren Senna, one of just two produced in the exclusive Atlantic Blue Metallic. This hypercar boasts a 789 hp, 4.0-liter twin-turbo V-8 engine and has a mere 1,598 miles on the odometer. Other notable cars in the auction include:
- Two restomod Chevrolet Corvettes by Jeff Hayes Customs, featuring modern chassis and powerful LS3 engines.
- A meticulously restored 1965 Ford Mustang GT K-code fastback retaining its original 271 hp Hi-Pro V-8.
- A 2010 Ferrari 458 Italia with 562 hp and a 2013 Ferrari 458 Spider with 560 hp, both equipped with numerous options and service upgrades.
- A 2026 Corvette ZR1, delivering 1,064 hp and capable of reaching a top speed of 233 mph, with only 380 miles driven.
The Growing Appeal of Hypercars
Jackson notes a generational shift in collector interests, moving from classic cars to modern hypercars, which are increasingly perceived as instant collectibles. Factors like limited production numbers and unique specifications contribute to their desirability. Jackson himself has shifted his focus to modern hypercars, acknowledging both their driving pleasure and potential as investments.
The Digital Select Auction is accessible through Barrett-Jackson's website for registered users, with the aim of offering a quality selection, capped at 20 cars. Jackson invites the public to participate, whether by bidding or simply watching the event.